The Nun is poised to be the scariest installment of The Conjuring Universe. And this new poster isn’t helping calm everyone’s nerves. After all, The Nun is billed as “the darkest chapter” of the CU.
Marketing for the upcoming horror film has been fantastic. The most effective of them all was an infamous video ad YouTube had to take down because it was giving people “heart attacks.” To save you from having one, here’s what’s on the ad: it starts off with a speaker icon adjusting the volume back and forth for about 5 seconds then Valak, the demon nun, is flashed on screen, screaming.
This new poster is a Collector’s Edition and was created by Alan Robert. The Nun hits theaters today in select countries and the rest of the world in the next days.